Our Philosophy

Everyone wants chisled abs. No one wants to look “out of shape”. Otherwise, diet books would never be on the best-seller lists and those Soloflex infomercials would never sell any product. But there is alot more to strength than simply having a perfect body.

bruceleeTraditionally, when you say the word “strength”, the image that pops into the heads of the general public would probably be that of a bodybuilder, flexing incredibly huge arms and a barrel chest. After all, muscle size equals strength, right? And there is no argument that these bodybuilders with their perfect looking bodies are very strong. It’s not unusual to see in any gym one of these men curling a 100 pound dumbbell for reps.

But we are beginning to learn that strengh isn’t simply about having big muscles. If muscle size always equals strength, then what about people like the unequaled Bruce Lee? He certainly was no bodybuilder, though he definitely was a strong person. Or what about gymnasts that you may watch in Olympic competition? Most people, bodybuilders or not, cannot even think about performing the incredible feats of strength that a gymnast does with no problem.

We desire that the road you choose will help you burn all that fat you want to burn, lost all that weight you want to lose, shorten that 40 yard dash by .2 seconds, and get you into the best shape of your life, regardless of your age.

Really then, there is much more to what strength is than what society seems to accept as common thought. It’s more than just the vanity of simply having large muscles and “looking good”. It’s a functional strength… a strength that can be put to good use in real life. For each person, this definitiion of strength differs. Each person’s perspective determine what, to that person, is necessary to be considered strong. While some seek endurance (for example, a marathon runner), others may seek explosive strength (such as a football player), and still others want to be able to rip a phone book in half or bend a large nail with nothing but his fingers.

At least as important as the physical are the mental and spiritual strengths of a person. These are too often neglected. It’s a shame, since enhancing these other aspects will often complement and even aid a person in his quest for his ideal level of strength and fitness.

So, what’s important to you?

Our goal is to give you as much information and help as possible to help you choose to pursue your own perception of strength. Obviously, being that this website is called Kettlebell.com, we believe that the Russian kettlebell is one of the most effective tools out there for building functional strength. Whether your goal is weight loss, ballistic strength, endurance, or the ability to grind out heavy poundage over your head, we truly believe that the kettlebell is a very substantial solution. But as awesome as this simple kettlebell is, it is not the cure-all-to-end-all. Kettlebells, like every other tool in enhancing strength and fitness, has its place along with many other pieces of equipment. It certainly has its place in just about every person’s workout, regardless of your goal… but it is not the only approach to fitness. It is not the “miracle pill” of the fitness industry.

That said, our goal here at Kettlebell.com is to be the ultimate online resource of, not just kettlebells, but of strength in general. We are not purists, nor are we blindly adhering to one tool or one man’s approach to fitness. Kettlebells, free weights, bands, plyo shoes, weight vests, sand bags, sledgehammers, whatever… we hope to offer you expert advice from some of the most talented and most intelligent people in the strength and fitness community. Not only do we address the physical aspects of training (equipment, routines, etc.), but we will attempt to address the mental, emotional, and spiritual aspects as well, since these are every bit an important factor. Our philosophy here is to give you quality guidance in as many areas as possible and then, to let YOU decide which approach, which tool, which routine you will use. Some of our writers theories may conflict with our other writers. You may read one article that inclines you to work out with only kettlebells… but then read another article on this very same website that claims that powerlifting is the way to go. We offer you the different angles without judgment, to allow you the opportunity to truly choose for yourself. Everyone is different. Your goals are different. Your DNA is different. Your habits are different. Your challenges are different. Even your mental psyche is different. So then, too, your approach to achieving your desired level of fitness may be different too.

While it does take money to run this site (and it would be lying to say that we don’t want to make a penny or two), our goal is to not allow the quality of our information become tainted by putting advertising ahead of content. Yes, we have affiliate links throughout the site and we have some advertising. Once in a while, we may positively review a product that we have a vested interest in promoting. We believe in honest, full disclosure of this type of information. But, we will sincerely strive to give you information that isn’t slanted towards a particular product. Obviously, some of the writers of the various articles will contribute their time and expertise, in hopes of promoting their own products, websites, and services. That is fine and acceptable to us… it’s the least we can do but to make this mutually beneficial to the writer and to our site, in order to encourage these gurus of fitness to contribute. But each of these contributors have been expressly required by us to not allow their articles to simply become infomercials. While we’re not perfect, every effort will be made to present to you, the reader (not just a “customer”), knowledge that is as unbiased as realistically possible.

…our goal here at Kettlebell.com is to be the ultimate online resource of, not just kettlebells, but of strength in general. We are not purists, nor are we blindly adhering to one tool or one man’s approach to fitness. Kettlebells, free weights, bands, plyo shoes, weight vests, sand bags, sledgehammers, whatever… we hope to offer you expert advice from some of the most talented and most intelligent people in the strength and fitness community.

What is the “best way” to lose weight, to get into shape, or to become a strong person? Some trainers will, of course, think that his or her way is the best. There are some who will swear on a stack of Bibles that they have the miracle solution. They may even shower you with testimonials upon testimonials of people who “transformed”, only because of the techniques taught by the trainer. Well, that trainer may be right… their way may actually be the “best way”. But who’s to know, really?

This website will allow you to think freely. No doubt, you will find that the writing style and beliefs of certain trainers appeal to you more than others. By all means, pick your favorites and choose your roads. We desire that the road you choose will help you burn all that fat you want to burn, lost all that weight you want to lose, shorten that 40 yard dash by .2 seconds, and get you into the best shape of your life, regardless of your age. By allowing you to have a plethora of information available to you, it is our sincere hope that you will find information that benefits you towards your goals of strength and fitness, whatever those goals may be.